La Prensa Hispana Newspaper ranks number one
Media survey finds LPH at top spot for reaching Hispanic Market
La Prensa Hispana celebrates ten years on-line-wwwpuertashispanas.com and www.laprensahispananewspaper.com
When it comes to addressing the Hispanic market of the Coachella Valley, La Prensa Hispana has been recognized as the number one by the California newspaper web-research data center. The ranking is established by monitoring the number of web-sites mentioning La Prensa Hispana and its’ related stories, by assessing the number of inter-net hits and by following links brought up with search engines such as Google when launching a search of Hispanic Newspapers in the Coachella Valley. La Prensa Hispana or their associate linkages pop up in the top five out of every ten entries. Only the paid positions end up on top but La Prensa Hispana does not pay for positioning, it just gets there by the mass number of hits.
La Prensa Hispana is the original bi-lingual Spanish newspaper in the Coachella Valley. By being bi-lingual, La Prensa Hispana reaches 76% of the Latino market. A study conducted by Neilssen in 2004 determined a Spanish only newspaper only reaches 23% of the Latino market. The reason being, the majority of Latinos are bi-lingual and many prefer to read in English. By being in a bi-lingual format, many Anglo Americans also enjoy the articles and can use it to learn Spanish.
Having added their print version newspaper into the newspaper web business in the mid 90’s, La Prensa Hispana has become a pioneer in the web newspaper business. LPH was one of the original members of the first Latino newspapers to go on-line as part of Hispanic Digital Network originating in Miami, Florida. Bill Gato a co-founder and brain child of the idea states “La Prensa Hispana has always been ahead of the curve, we were thrilled when we teamed together so many years ago and started what has now become a center piece for inter-net Hispanic newspapers. If your not part of the Hispanic Digital Network, your not there yet.” HDN now has a national representation of Latino on-line newspapers and has branched out to many other Hispanic related news gathering ventures and operates nationally out of New York and Miami. All of their members contribute, share and disseminate Hispanic news. Gato concluded, “It is wonderful to see La Prensa Hispana celebrating such a significant milestone in today’s ever changing landscape of on-line news. Unfortunately, it is a tough business and many, many Latino newspapers never make the inroads to obtain advertisers. Fortunately, La Prensa Hispana has what it takes and have written a book on Hispanic advertising, literally, they have! They should post it on-line.” he stated laughingly.
Gato concluded, “It is wonderful to see La Prensa Hispana celebrating such a significant milestone in today’s ever changing landscape of on-line news. Unfortunately, it is a tough business and many, many Latino newspapers never make the inroads to obtain advertisers. Fortunately, La Prensa Hispana has what it takes and have written a book on Hispanic advertising, literally, they have! They should post it on-line.” he stated laughingly.
La Prensa Hispana has accumulated over 20,000 national e-mail subscribers and registered 39,381 hits on one site alone; their www.thehispanicvoice.com web-site in the month of August 2008. They also have a site at www.laprensahispananewspaper.com, www.hispanicmedialink.com, www.hispanicmediakit.com, www.puertashispanas.com and individual sites for their International Hispanic Film Festival, the International Hispanic Awards and Hispanic Image Marketing Network, which adds significantly to the number of on-line viewers over and above the 39,381.
The California Newspaper Web-Research Data Center also notes La Prensa Hispana is accessible through other Coachella Valley web sites such as www.DesertSurf.com.
Al Vasquez, CEO for Hispanic-Image Marketing Network, Inc., parent corporation of La Prensa Hispana states, “what many local advertisers do not totally understand is that when they advertise in La Prensa Hispana there is viewership of their ads locally and nationally plus it remains posted on www.thehispanicvoice.com and www.puertashispanas.com for over two years. That is why many national advertisers are now gravitating to LPH to cover the Hispanic market. We do not as yet charge for the added number of readers who see their ads. The newspaper on line also has a magazine format on one site and a scroll down version on another.” Advertisers such as Western Union, J.C. Penny, Verizon and Ford have been using La Prensa Hispana web sites for years.